Strategic Management Cases - Brossura

Hill, Charles W. L.; Jones, Gareth R.

Brossura

ISBN 10: 1133485715 ISBN 13: 9781133485711

Casa editrice: South-Western Pub, 2012

Riassunto

This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.

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Dettagli dell?edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1133485715
• ISBN 13: 9781133485711
• Rilegatura: Copertina flessibile
• Numero di pagine: 416
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile