Persuasion: Reception and Responsibility, International Edition - Brossura

Larson, Charles

 
9781133490531: Persuasion: Reception and Responsibility, International Edition

Sinossi

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

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Product Description

PERSUASION RECEPTION AND RESPONSIBILITY,13TH EDN BY CHARLES U. LARSON, 9781133490531

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780495567509: Persuasion: Reception and Responsiblilty

Edizione in evidenza

ISBN 10:  0495567507 ISBN 13:  9780495567509
Casa editrice: Wadsworth Pub Co, 2009
Brossura