Strategic Management: Strategists at Work - Brossura

MacIntosh, Robert

 
9781137035448: Strategic Management: Strategists at Work

Sinossi

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.

Dalla quarta di copertina

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9781350347588: Strategic Management: Strategists at Work

Edizione in evidenza

ISBN 10:  1350347582 ISBN 13:  9781350347588
Casa editrice: Bloomsbury Academic, 2023
Brossura