Competing with IT: Leading a Digital Business - Brossura

Ashurst, Colin

 
9781137269973: Competing with IT: Leading a Digital Business
Brossura
ISBN 10: 1137269979 ISBN 13: 9781137269973
Casa editrice: Red Globe Press, 2015

Sinossi

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK.

Dalla quarta di copertina

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

• Allows students to apply their knowledge and explore real-world issues through case studies and examples
• Brings together benefits-led and agile approaches to projects in an innovative framework
• Combines extensive practical experience with the latest academic thinking and research

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Red Globe Press
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1137269979
ISBN 13 
9781137269973
Rilegatura
Copertina flessibile
Numero di pagine
420
Contatto del produttore
non disponibile
Persona responsabile
non disponibile