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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks - Brossura
Sinossi
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Informazioni sull?autore
Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management and co-academic director of Kellogg’s branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePalgrave Macmillan
- Data di pubblicazione2012
- ISBN 10 1137278757
- ISBN 13 9781137278753
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine304
- Contatto del produttorenon disponibile
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Palgrave Macmillan, 2012
ISBN 10: 1137278757
ISBN 13: 9781137278753
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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ISBN 10: 1137278757
ISBN 13: 9781137278753
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave MacMillan, 2012
ISBN 10: 1137278757
ISBN 13: 9781137278753
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Paperback
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave MacMillan, 2012
ISBN 10: 1137278757
ISBN 13: 9781137278753
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.76. Codice articolo G1137278757I3N00
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave MacMillan, 2012
ISBN 10: 1137278757
ISBN 13: 9781137278753
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Paperback
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.76. Codice articolo G1137278757I4N00
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 1137278757
ISBN 13: 9781137278753
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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ISBN 10: 1137278757
ISBN 13: 9781137278753
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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ISBN 10: 1137278757
ISBN 13: 9781137278753
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Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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ISBN 13: 9781137278753
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