Sinossi
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.
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Brandjack: How your reputation is at risk from brand pirates and what to do about it
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo T11O-00889
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Brandjack : How Your Reputation Is at Risk from Brand Pirates and What to Do about It
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Palgrave Macmillan Limited, 2014
ISBN 10: 1137375353
ISBN 13: 9781137375353
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 15908669-6
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Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do About It
Editore:
Palgrave Macmillan, 2014
ISBN 10: 1137375353
ISBN 13: 9781137375353
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Rilegato
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781137375353. Codice articolo 3708357
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Brandjack
Editore:
Palgrave Macmillan, 2014
ISBN 10: 1137375353
ISBN 13: 9781137375353
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781137375353. Codice articolo 5972535
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Brandjack: How your reputation is at risk from brand pirates and what to do about it
Da: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-146226
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Brandjack: How your reputation is at risk from brand pirates and what to do about it
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABBB-162574
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Brandjack
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First book to analysis the crises trend on social media, highlighting the huge dangers others ignore Includes recommendations to protect your brand with memorable take-away bullet points at the end of every chapter Authoritat. Codice articolo 6027272
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