Articoli correlati a Business Essentials for Strategic Communicators: Creating...

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders - Rilegato

Ragas, Matthew W.; Culp, Ron

 
9781137387738: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders
Rilegato
ISBN 10: 1137387734 ISBN 13: 9781137387738
Casa editrice: Palgrave Macmillan, 2014

Sinossi

<div>The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.&nbsp;</div><div><br></div><div><i>Business Essentials for Strategic Communicators</i> provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.&nbsp;</div><div><br></div><div><br></div><div><br></div>

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Informazioni sugli autori

<div>Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA.</div><div><br></div><div>Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.</div><div><br></div><div><br></div>

Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA.

Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.


Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Palgrave Macmillan
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1137387734
ISBN 13 
9781137387738
Rilegatura
Copertina rigida
Numero di pagine
211
Contatto del produttore
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