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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices.In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.
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Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University, USA.
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Place Branding through Phases of the Image: Balancing Image and Substance
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Place Branding through Phases of the Image: Balancing Image and Substance
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Place Branding Through Phases of the Image
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices.In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image. 185 pp. Englisch. Codice articolo 9781137394439
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Place Branding through Phases of the Image: Balancing Image and Substance
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Condizione: New. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. Num Pages: 185 pages, biography. BIC Classification: JPP; JPR; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 17. Weight in Grams: 370. . 2014. Hardcover. . . . . Codice articolo V9781137394439
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Place Branding Through Phases of the Image: Balancing Image and Substance
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Hardcover. Condizione: Brand New. 2014 edition. 204 pages. 8.50x5.50x0.75 inches. In Stock. Codice articolo x-1137394439
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Gebunden. Condizione: New. Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University, USA.As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding p. Codice articolo 458451511
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Place Branding through Phases of the Image: Balancing Image and Substance
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. Num Pages: 185 pages, biography. BIC Classification: JPP; JPR; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 17. Weight in Grams: 370. . 2014. Hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9781137394439
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