Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company - Rilegato

Johnston, Norm

 
9781137462923: Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Sinossi

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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Informazioni sull?autore

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

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Altre edizioni note dello stesso titolo

9781349552917: Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Edizione in evidenza

ISBN 10:  1349552917 ISBN 13:  9781349552917
Casa editrice: Palgrave Macmillan, 2014
Brossura