Product Development Strategy: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs - Rilegato

Tajvidi, Mina; Karami, Azhdar

Rilegato

ISBN 10: 1137501375 ISBN 13: 9781137501370

Casa editrice: Palgrave Macmillan, 2015

Riassunto

Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Su questo libro

L'autore:

Dr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management.

Mina Tajvidi is a research associate at the Bangor Business School, Bangor University, UK. Dr Tajvidi's research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in high-tech SMEs. Mina's current research is focused on strategic management in small- and medium-sized enterprises. Mina has published several papers in management journals and presented in international conferences.

Product Description:

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2015
• ISBN 10: 1137501375
• ISBN 13: 9781137501370
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 198