Values-Based Innovation Management: Innovating by What We Care About - Brossura

Breuer, Henning

Brossura

ISBN 10: 1137516615 ISBN 13: 9781137516619

Casa editrice: Red Globe Press, 2016

Riassunto

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change.

This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/values-based-innovation-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Su questo libro

Informazioni sugli autori

Henning Breuer is founder of UXBerlin - Innovation Consulting and Professor for Business and Media Psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany.

Florian Lüdeke-Freund is a Senior Research Associate at the University of Hamburg, Germany.

Dettagli dell?edizione

• Editore: Red Globe Press
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1137516615
• ISBN 13: 9781137516619
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 272
• Contatto del produttore: non disponibile