Fashion Brand Internationalization: Opportunities and Challenges - Rilegato

Rilegato

ISBN 10: 1137523360 ISBN 13: 9781137523365

Casa editrice: Palgrave Pivot, 2016

Riassunto

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.

 

The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

Su questo libro

Informazioni sull?autore

Byoungho Jin is Putnam and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Dr Jin’s research area focuses on international apparel retailing and branding. She has a visiting scholar invitation from King Saud University, Saudi Arabia and the University of Macerata, Italy.

 

Elena Cedrola is Associate Professor at the University of Macerata, Italy, where she teaches Management and International Marketing. She is also Professor at the Catholic University of Milan, Italy. Dr Cedrola’s research area focuses on SMEs’ internationalization and Country of Origin Effect. She has been Visiting Scholar at the Beijing Normal University, China and at the Paris IV University, France.

Dalla quarta di copertina

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.

 

The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

Dettagli dell?edizione

• Editore: Palgrave Pivot
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1137523360
• ISBN 13: 9781137523365
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 142
• Redattore: Jin Byoungho, Cedrola Elena
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile