Marketing Strategy: Based on First Principles and Data Analytics - Brossura

Palmatier, Robert W.; Sridhar, Shrihari

 
9781137526236: Marketing Strategy: Based on First Principles and Data Analytics
Brossura
ISBN 10: 1137526238 ISBN 13: 9781137526236
Casa editrice: Red Globe Press, 2017

Sinossi

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.

Dalla quarta di copertina


Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Red Globe Press
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1137526238
ISBN 13 
9781137526236
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
288
Contatto del produttore
non disponibile
Persona responsabile
non disponibile