Media Writing: A Practical Introduction - Brossura

Batty, Dr. Craig; Cain, Sandra

Brossura

ISBN 10: 1137529547 ISBN 13: 9781137529541

Casa editrice: Bloomsbury Academic, 2016

Riassunto

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Su questo libro

Informazioni sugli autori

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.

SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

Dalla quarta di copertina

The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

Dettagli dell'edizione

• Editore: Bloomsbury Academic
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1137529547
• ISBN 13: 9781137529541
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 296
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile