Extending the Business Network Approach: New Territories, New Technologies, New Terms - Rilegato

Rilegato

ISBN 10: 1137537639 ISBN 13: 9781137537638

Casa editrice: Palgrave Macmillan, 2016

Riassunto

Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research. 

Su questo libro

Informazioni sull?autore

PeterThilenius is Professor of Business Studies at Uppsala University,Sweden. His research interests include business relationships in various fieldsof marketing and international business, and his recent projects have focusedupon the impact of information technology on an industrial setting, and theinternationalisation of banks.

CeciliaPahlberg is Professor of Business Studies at UppsalaUniversity, Sweden where she conducts research within international businessand marketing. Her current research focuses on the impact of socio-politicalactors on multinationals in emerging markets, competition and cooperation inbusiness relationships, the development of IB, and the business networkapproach as a scientific field.

VirpiHavila is Professor of Business Studies at Uppsala University,Sweden. Her research interests include mergers and acquisitions, management ofproject ending, and ending/reactivating business-to-business relationships. Shehas published in journals that include IndustrialMarketing Management, International Marketing Review, Journal of ManagementStudies, and Journal of StrategicMarketing.            

Dalla quarta di copertina

Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential business networksperspective approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research. 

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1137537639
• ISBN 13: 9781137537638
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 381
• Redattore: Thilenius Peter, Pahlberg Cecilia, Havila Virpi
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania