A Manager's Guide to PR Projects: A Practical Approach - Brossura

Parsons, Patricia

 
9781138099937: A Manager's Guide to PR Projects: A Practical Approach
Brossura
ISBN 10: 1138099937 ISBN 13: 9781138099937
Casa editrice: Routledge, 2017

Sinossi

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.

  • Digital approaches to strategic and summative research, message dissemination and public engagement.

  • Strategies to enhance accountability.

  • Ethics considerations in the planning process.

  • Updated print and web-based resources for PR managers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Patricia J. Parsons spent 26 years as a Professor of Public Relations in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada after a career in health communication and writing. She is the author of a dozen books including Ethics in Public Relations: A Guide to Best Practice and Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1138099937
ISBN 13 
9781138099937
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
118
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780805845471: A Manager's Guide To PR Projects: A Practical Approach

Edizione in evidenza

ISBN 10:  080584547X ISBN 13:  9780805845471
Casa editrice: Routledge, 2003
Brossura