The Springboard - Rilegato

Denning, Stephen

Rilegato

ISBN 10: 1138131628 ISBN 13: 9781138131620

Casa editrice: Routledge, 2015

Riassunto

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Su questo libro

Informazioni sull?autore

Stephen Denning

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1138131628
• ISBN 13: 9781138131620
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 246
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania