The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace - Rilegato

Singh, Nitish; Pereira, Arun

Rilegato

ISBN 10: 1138136158 ISBN 13: 9781138136151

Casa editrice: Routledge, 2016

Riassunto

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization―or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

Su questo libro

Informazioni sull?autore

Nitish Singh, Arun Perepson

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1138136158
• ISBN 13: 9781138136151
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 176
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania