Articoli correlati a Introduction to e-Business: Management and strategy

Introduction to e-Business: Management and strategy - Rilegato

Combe, Colin

 
9781138172517: Introduction to e-Business: Management and strategy
Rilegato
ISBN 10: 1138172510 ISBN 13: 9781138172517
Casa editrice: Routledge, 2016

Sinossi

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Informazioni sull'autore

Colin Combe

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Editore
Routledge
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
1138172510
ISBN 13 
9781138172517
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
448
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania