Marketing Logistics - Rilegato

Christopher, Martin; Peck, Helen

Rilegato

ISBN 10: 1138174297 ISBN 13: 9781138174290

Casa editrice: Routledge, 2015

Riassunto

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Su questo libro

Informazioni sull?autore

Martin Christopher, Helen Peck

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1138174297
• ISBN 13: 9781138174290
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 172
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania