Quantitative Research Methods in Consumer Psychology: CONTEMPORARY AND DATA DRIVEN APPROACHES - Brossura

Hackett, Paul M. W.

Brossura

ISBN 10: 1138182729 ISBN 13: 9781138182721

Casa editrice: Routledge, 2018

Riassunto

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches.

The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Su questo libro

Informazioni sull'autore

Paul M. W. Hackett's main area of research is in the theory and application of categorical

ontologies. Paul has developed the qualitative or philosophical facet theory

approach. He has almost 200 publications, including 10 books. Paul is a visiting

professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher

in psychology at Cambridge University and teaches at Emerson College.

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Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1138182729
• ISBN 13: 9781138182721
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 438
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania