Behavioral Strategic Management - Rilegato

Bromiley, Philip; Rau, Devaki

 
9781138292352: Behavioral Strategic Management
Rilegato
ISBN 10: 1138292354 ISBN 13: 9781138292352
Casa editrice: Routledge, 2017

Sinossi

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities.

Integrating analytical tools found in a typical strategy textbook with cognitive and psychological insights into decision making, the book focuses on core issues that will help students understand the complexities inherent in making profitable decisions. Readers will learn about the purpose of organizations; consider how political, technological, and industry environments play into firm capabilities; how these capabilities are used in competition; and how to adapt strategies over time. The authors also cover important topics like managerial cognition, learning, and corporate strategy, which receive scant attention in other texts. Chapter summaries, experiential exercises, and "Food for Thought" boxes featuring plenty of discussion questions provide practical insight into how to utilize a successful strategy and maintain a consistent, long-term direction within a firm.

Succinct and well-written, Behavioral Strategic Management offers graduate students of strategy a deeper and broader understanding of the topic.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Philip Bromiley is a Dean’s Professor in Strategic Management at the Merage School of Management, University of California at Irvine, USA.

Devaki Rau is a Professor specializing in strategic management at the College of Business, Northern Illinois University, USA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1138292354
ISBN 13 
9781138292352
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
254
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9781138292369: Behavioral Strategic Management

Edizione in evidenza

ISBN 10:  1138292362 ISBN 13:  9781138292369
Casa editrice: Routledge, 2017
Brossura