Articoli correlati a Competitive Business Management: A Global Perspective

Competitive Business Management: A Global Perspective - Rilegato

Libro 4 di 13: Routledge-Giappichelli Studies in Business and Management
 
9781138342224: Competitive Business Management: A Global Perspective
Rilegato
ISBN 10: 113834222X ISBN 13: 9781138342224
Casa editrice: Routledge, 2018

Sinossi

The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets.

The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective?

Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.

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Informazioni sull'autore

Silvio Mario Brondoni is Full Professor of Management at the University of Milano-Bicocca, Department of Economics, Management and Statistics, Milan, Italy.

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Editore
Routledge
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
113834222X
ISBN 13 
9781138342224
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
228
Redattore
Brondoni Silvio M.
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania