The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution - Brossura

Libro 5 di 8: Routledge Economics and Popular Culture Series

Staley, Samuel R.

 
9781138363540: The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution
Brossura
ISBN 10: 1138363545 ISBN 13: 9781138363540
Casa editrice: Routledge, 2020

Sinossi

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up?

The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success―while legendary in scale―is not mythic. This book explores how the band’s commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how the Beatles’ time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles’ ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band’s break-up at its economic peak.

This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.

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Informazioni sull?autore

Samuel R. Staley, PhD, is director of the DeVoe L. Moore Center in the College of Social Sciences and Public Policy at Florida State University, USA, where he teaches economics and social entrepreneurship.

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Editore
Routledge
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
1138363545
ISBN 13 
9781138363540
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
100
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9781138363526: The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution

Edizione in evidenza

ISBN 10:  1138363529 ISBN 13:  9781138363526
Casa editrice: Routledge, 2020
Rilegato