Articoli correlati a Absolute Essentials of Strategic Management

Absolute Essentials of Strategic Management - Rilegato

Libro 2 di 15: Absolute Essentials of Business and Economics

Witcher, Barry

 
9781138365377: Absolute Essentials of Strategic Management
Rilegato
ISBN 10: 1138365378 ISBN 13: 9781138365377
Casa editrice: Routledge, 2019

Sinossi

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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Informazioni sull'autore

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.

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Editore
Routledge
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1138365378
ISBN 13 
9781138365377
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
118
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania