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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability - Rilegato

Libro 4 di 4: Innovation and Sustainability in Base of the Pyramid Markets
 
9781138390119: Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability
Rilegato
ISBN 10: 1138390119 ISBN 13: 9781138390119
Casa editrice: Routledge, 2021

Sinossi

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities.

Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

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Informazioni sull'autore

Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.

Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.

Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.

Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

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Editore
Routledge
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
1138390119
ISBN 13 
9781138390119
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
184
Redattore
Gold Stefan, Arnold Marlen Gabriele, Muthuri Judy N., Rueda Ximena
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania