The New Guide to Identity: How to Create and Sustain Change Through Managing Identity - Rilegato

Olins, Wolff

 
9781138407862: The New Guide to Identity: How to Create and Sustain Change Through Managing Identity
Rilegato
ISBN 10: 1138407860 ISBN 13: 9781138407862
Casa editrice: Routledge, 2017

Sinossi

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the worlds leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1138407860
ISBN 13 
9781138407862
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
110
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780566077371: The New Guide to Identity: How to Create and Sustain Change Through Managing Identity

Edizione in evidenza

ISBN 10:  056607737X ISBN 13:  9780566077371
Casa editrice: Routledge, 1996
Brossura