Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications - Rilegato

Fincanon, Jason

Rilegato

ISBN 10: 1138426377 ISBN 13: 9781138426375

Casa editrice: Routledge, 2017

Riassunto

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions, interactions, clicks, and conversions Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Su questo libro

Informazioni sull'autore

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1138426377
• ISBN 13: 9781138426375
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 288
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania