The Sponsor: Notes on Modern Potentates - Rilegato

Pound, Roscoe

Rilegato

ISBN 10: 1138538752 ISBN 13: 9781138538757

Casa editrice: Routledge, 2017

Riassunto

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment."

Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.

The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.

Su questo libro

Informazioni sull'autore

Erik Barnouw

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1138538752
• ISBN 13: 9781138538757
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 238
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania