The Structure of Multimodal Documents: An Empirical Approach - Brossura

Hiippala, Tuomo

Brossura

ISBN 10: 1138548723 ISBN 13: 9781138548725

Casa editrice: Routledge, 2018

Riassunto

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

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Informazioni sull'autore

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1138548723
• ISBN 13: 9781138548725
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 252
• Redattore: O'Halloran Kay
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania