Articoli correlati a Public Relations for Management Success

Public Relations for Management Success - Rilegato

Libro 42 di 54: Routledge Library Editions: Management

Jefkins, Frank

 
9781138571624: Public Relations for Management Success
Rilegato
ISBN 10: 1138571628 ISBN 13: 9781138571624
Casa editrice: Routledge, 2018

Sinossi

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Frank Jefkins

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1138571628
ISBN 13 
9781138571624
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
148
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania