Articoli correlati a Marketing in Small Businesses

9781138685345: Marketing in Small Businesses
Brossura
ISBN 10: 1138685348 ISBN 13: 9781138685345
Casa editrice: Routledge, 2018

Sinossi

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

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Informazioni sull'autore

Kenny, Brian; Dyson, Karen

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1138685348
ISBN 13 
9781138685345
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
242
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9781138685314: Marketing in Small Businesses

Edizione in evidenza

ISBN 10:  1138685313 ISBN 13:  9781138685314
Casa editrice: Routledge, 2016
Rilegato