The Routledge Companion to Consumer Behavior - Rilegato

 
9781138695160: The Routledge Companion to Consumer Behavior
Rilegato
ISBN 10: 1138695165 ISBN 13: 9781138695160
Casa editrice: Routledge, 2017

Sinossi

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.

Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

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Informazioni sull?autore

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA.

Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1138695165
ISBN 13 
9781138695160
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
536
Redattore
Solomon Michael R., Lowrey Tina M.
Contatto del produttore
non disponibile
Persona responsabile
LOGOS EUROPE
contact@logoseurope.eu

9 rue Nicolas Poussin,LA ROCHELLE, France
LA ROCHELLE
17000
Francia

Altre edizioni note dello stesso titolo

9780367656171: The Routledge Companion to Consumer Behavior

Edizione in evidenza

ISBN 10:  0367656175 ISBN 13:  9780367656171
Casa editrice: Routledge, 2020
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