The Art of Identity: Creating and Managing a Successful Corporate Identity - Brossura

Rowden, Mark

Brossura

ISBN 10: 1138710628 ISBN 13: 9781138710627

Casa editrice: Routledge, 2019

Riassunto

This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

Su questo libro

Informazioni sull'autore

Rowden, Mark

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 1138710628
• ISBN 13: 9781138710627
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania