Articoli correlati a The Internet and the Customer-Supplier Relationship

The Internet and the Customer-Supplier Relationship - Brossura

Ronchi, Stefano

 
9781138714342: The Internet and the Customer-Supplier Relationship
Brossura
ISBN 10: 1138714348 ISBN 13: 9781138714342
Casa editrice: Routledge, 2019

Sinossi

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

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Informazioni sull'autore

Stefano Ronchi

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Editore
Routledge
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1138714348
ISBN 13 
9781138714342
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
234
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania