Professional Communication and Network Interaction: A Rhetorical and Ethical Approach - Rilegato

Libro 30 di 48: Routledge Studies in Rhetoric and Communication

McKee, Heidi A.; Porter, James E.

 
9781138715219: Professional Communication and Network Interaction: A Rhetorical and Ethical Approach
Rilegato
ISBN 10: 1138715212 ISBN 13: 9781138715219
Casa editrice: Routledge, 2017

Sinossi

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami.

James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1138715212
ISBN 13 
9781138715219
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
234
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780367888398: Professional Communication and Network Interaction: A Rhetorical and Ethical Approach

Edizione in evidenza

ISBN 10:  0367888394 ISBN 13:  9780367888398
Casa editrice: Routledge, 2019
Brossura