Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.
This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Justyna Karakiewicz is Associate Professor and Coordinator of the Master of Urban Design at the Faculty of Architecture Building and Planning, The University of Melbourne, Australia.
Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia.
Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781138743687. Codice articolo 7057082
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Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition. Codice articolo 28604321
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Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. pp. 232. Codice articolo 385536035
Quantità: 3 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New. Codice articolo 28604321-n
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Da: California Books, Miami, FL, U.S.A.
Condizione: New. Codice articolo I-9781138743687
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
Condizione: As New. Unread book in perfect condition. Codice articolo 28604321
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 232. Codice articolo 26378367996
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Da: Ria Christie Collections, Uxbridge, Regno Unito
Condizione: New. In English. Codice articolo ria9781138743687_new
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: New. Series: Routledge Studies in Sustainability. Num Pages: 218 pages. BIC Classification: KCN; RGC; RNU; TQ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. Weight in Grams: 399. . 2017. 1st Edition. paperback. . . . . Codice articolo V9781138743687
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Da: Biblios, Frankfurt am main, HESSE, Germania
Condizione: New. pp. 232. Codice articolo 18378367990
Quantità: 3 disponibili