The Rise and Fall of Mass Marketing (RLE Marketing) - Rilegato

Rilegato

ISBN 10: 113878639X ISBN 13: 9781138786394

Casa editrice: Routledge, 2014

Riassunto

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

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Informazioni sull'autore

Multivolume collection by leading authors in the field

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 113878639X
• ISBN 13: 9781138786394
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 256
• Redattore: Tedlow Richard, Jones Geoffrey
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania