Export Strategy: Markets and Competition (RLE Marketing) - Rilegato

Libro 24 di 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138790193: Export Strategy: Markets and Competition (RLE Marketing)
Rilegato
ISBN 10: 1138790192 ISBN 13: 9781138790193
Casa editrice: Routledge, 2014

Sinossi

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Informazioni sull?autore

Multivolume collection by leading authors in the field

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Editore
Routledge
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1138790192
ISBN 13 
9781138790193
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
284
Contatto del produttore
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Germania

Altre edizioni note dello stesso titolo

9781138969414: Export Strategy: Markets and Competition (RLE Marketing)

Edizione in evidenza

ISBN 10:  1138969419 ISBN 13:  9781138969414
Casa editrice: Routledge, 2015
Brossura