Articoli correlati a Creating Value with Big Data Analytics: Making Smarter...
Sinossi
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.
Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.
By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.
Edwin Kooge is co-founder of Metrixlab Big Data Analytics, The Netherlands. He is a pragmatic data-analyst, a result focused consultant, and entrepreneur with more than 25 years’ experience in analytics.
Natasha Walk is co-founder of Metrixlab Big Data Analytics, The Netherlands. She is a data-hacker, analyst, and talent coach with more than 20 years of experience in applied analytics.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione2016
- ISBN 10 1138837970
- ISBN 13 9781138837973
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine338
- Contatto del produttorenon disponibile
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Creating Value With Big Data Analytics: Making Smarter Marketing Decisions (Mastering Business Analytics)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973. Codice articolo 5837847
Quantità: 1 disponibili
Foto dell'editore
Creating Value With Big Data Analytics: Making Smarter Marketing Decisions (Mastering Business Analytics)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973. Codice articolo 5837848
Quantità: 1 disponibili
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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions (Mastering Business Analytics)
Da: Studibuch, Stuttgart, Germania
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Gut. 338 Seiten; 9781138837973.3 Gewicht in Gramm: 1. Codice articolo 648560
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Creating Value with Big Data Analytics
Da: Mispah books, Redhill, SURRE, Regno Unito
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Paperback. Condizione: Like New. Like New. book. Codice articolo ERICA77511388379706
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