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The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications - Rilegato

Libro 6 di 6: Routledge Library Editions: Consumer Behaviour

Forbes, J. D.

 
9781138838192: The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications

Sinossi

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

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Informazioni sull'autore

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

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