Creative Direction in a Digital World: A Guide to Being a Modern Creative Director - Brossura

Harrell, Adam

Brossura

ISBN 10: 1138847518 ISBN 13: 9781138847514

Casa editrice: CRC Press, 2016

Riassunto

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

• Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
• Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
• Develop the skills needed to communicate your ideas to a skeptical client.
• Learn how to more effectively manage your creative team.
• And most importantly craft digital experiences that get results.

Su questo libro

Informazioni sull?autore

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

Dettagli dell'edizione

• Editore: CRC Press
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1138847518
• ISBN 13: 9781138847514
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 136
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania