Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills - Brossura

Liozu, Stephan

 
9781138900530: Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills
Brossura
ISBN 10: 1138900532 ISBN 13: 9781138900530
Casa editrice: Routledge, 2015

Sinossi

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams.

Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing careers and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.

By focusing on specific practical tips, tools and recommendations that pricing and HR teams can adopt to improve their relationships, and including extensive interviews with senior pricing executives, it is the perfect toolkit for both HR and pricing professionals. This valuable textbook with its collection of cases in pricing will also be essential for students and tutors of marketing and sales.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Stephan M. Liozu is Assistant Professor of Management and Strategy at Chatham University, USA. He is part of the faculty of and on the board for the Professional Pricing Society, the world’s largest organization dedicated to pricing. He is also Founder of Value Innoruption Advisors, USA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1138900532
ISBN 13 
9781138900530
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
238
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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sunshine12232@outlook.com

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Kaiserslautern
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67655
Germania

Altre edizioni note dello stesso titolo

9781138900523: Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

Edizione in evidenza

ISBN 10:  1138900524 ISBN 13:  9781138900523
Casa editrice: Routledge, 2015
Rilegato