Media Management: A Casebook Approach - Brossura

Hollifield, C. Ann

 
9781138901025: Media Management: A Casebook Approach
Brossura
ISBN 10: 1138901024 ISBN 13: 9781138901025
Casa editrice: Routledge, 2015

Sinossi

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1138901024
ISBN 13 
9781138901025
Rilegatura
Copertina flessibile
Numero edizione
5
Numero di pagine
438
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9781138901018: Media Management: A Casebook Approach

Edizione in evidenza

ISBN 10:  1138901016 ISBN 13:  9781138901018
Casa editrice: Routledge, 2015
Rilegato