Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility - Brossura

 
9781138943940: Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility
Brossura
ISBN 10: 1138943940 ISBN 13: 9781138943940
Casa editrice: Routledge, 2015

Sinossi

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.

This book was originally published as two special issues of the Journal of Strategic Marketing.

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Informazioni sull'autore

Sheila Wright is Reader in Competitive Intelligence and Marketing Strategy at De Montfort University, UK. She is widely regarded as a thought leader in the Competitive Intelligence and Insight Management field. Previous contributions to the field include numerous Journal articles and conference papers as well as invited addresses to industry bodies and practitioners.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1138943940
ISBN 13 
9781138943940
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
248
Redattore
Wright Sheila
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780415631280: Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility

Edizione in evidenza

ISBN 10:  0415631289 ISBN 13:  9780415631280
Casa editrice: Routledge, 2012
Rilegato