Advertising Explained - Brossura

Caton, Dennis

Brossura

ISBN 10: 1138966134 ISBN 13: 9781138966130

Casa editrice: Routledge, 2015

Riassunto

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

Su questo libro

Informazioni sull?autore

Dennis Caton

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1138966134
• ISBN 13: 9781138966130
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 120
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania