Articoli correlati a Export Strategy: Markets and Competition (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing) - Brossura

Libro 24 di 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138969414: Export Strategy: Markets and Competition (RLE Marketing)
Brossura
ISBN 10: 1138969419 ISBN 13: 9781138969414
Casa editrice: Routledge, 2015

Sinossi

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Informazioni sull'autore

Multivolume collection by leading authors in the field

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Editore
Routledge
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1138969419
ISBN 13 
9781138969414
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
284
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania