The Economic Implications of Advertising (RLE Advertising) - Brossura

Firestone, Otto J.

Brossura

ISBN 10: 113898910X ISBN 13: 9781138989108

Casa editrice: Routledge, 2015

Riassunto

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

Su questo libro

Informazioni sull'autore

Firestone, Otto

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 113898910X
• ISBN 13: 9781138989108
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 232
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania