Articoli correlati a The manual of successful storekeeping; a retailer's...
Sinossi
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1919 Excerpt: ... CHAPTER VI The Fall Opening Exhibition This important event cannot be counted under the head of new suggestions, for it is almost as old as Thanksgiving Day dinner. But some things are greater than Originality. Who can invent greater holidays than "The Fourth of July" and "Christmas?" The "Fall Opening," under whatever name you call it, is an Annual Occasion filled with splendid opportunities for the wide-awake merchant. Its celebration should never be omitted. New events will come and go, but "The Fall Opening" is a definite and valuable fixture in the calendar of the wellpromoted store. The First week of October provides the ideal date. I have worked for many important and successful openings, and seen many others. Chiefly the effort is made on Ready-to-Wear garments, often to the neglect of other important merchandise sections. Certainly the Fashion Display must always have a foremost position on such an occasion because of its spectacular possibilities; but I believe that it is a mistake to make it "the whole show," because there is so very much more that should be done. It is vital that the importance of other departments shall be made as impressive as possible at this time, and this cannot be done if they are pushed into the background on "Opening Day." This is why my suggestion for a truly Great Fall Opening is made to Include The Whole Store. I want you to plan the most elaborate Exhibition of New Merchandise that you have ever made, In Every Department In Your Store. I want to help you to create such an impression of fine, big, handsome stoeks as your public has never had in the past. Let's make them think that your store is finer and more interesting than they have ever thought it to be. Let's make the merchandise look so desirable and tempting th...
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