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This study examined the likelihood of a climate education website being disseminated throughout the social circle of TV meteorologists. Under a grant from the National Science Foundation, a website was developed that showcased examples of TV meteorologists presenting climate education materials with their audiences. The five components of Everett Rogers? Diffusion of Innovation Theory, relative advantage, compatibility, complexity, trialability and observability, were applied to the website to determine the possibility of the website being accepted by the weathercaster community and disseminated among members (Rogers, 1983). The procedure in the study involved distributing the website to 13 TV meteorologists who are actively producing climate education material and soliciting their feedback on various aspects of the site as well as asking them whether or not they would share the site with their peers. Of the nine TV meteorologists who agreed to participate in the study, the results revealed that the website?s relative advantage, compatibility, complexity, observability and trialability were all positively perceived among users and the participants would share the website with other weathercasters. The key factor discouraging the site from being shared did not involve the site?s functionality, but rather participant perceptions that some other weathercaster did not believe climate change was occurring or were not interested in educating their audience about climate.
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Condizione: New. KlappentextrnrnThis study examined the likelihood of a climate education website being disseminated throughout the social circle of TV meteorologists. Under a grant from the National Science Foundation, a website was developed that showcased exa. Codice articolo 6478138
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Diffusing a Climate Education Website Among TV Meteorologists
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Creative Media Partners, LLC Sep 2012, 2012
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Taschenbuch. Condizione: Neu. Neuware - This study examined the likelihood of a climate education website being disseminated throughout the social circle of TV meteorologists. Under a grant from the National Science Foundation, a website was developed that showcased examples of TV meteorologists presenting climate education materials with their audiences. The five components of Everett Rogers Diffusion of Innovation Theory, relative advantage, compatibility, complexity, trialability and observability, were applied to the website to determine the possibility of the website being accepted by the weathercaster community and disseminated among members (Rogers, 1983). The procedure in the study involved distributing the website to 13 TV meteorologists who are actively producing climate education material and soliciting their feedback on various aspects of the site as well as asking them whether or not they would share the site with their peers. Of the nine TV meteorologists who agreed to participate in the study, the results revealed that the website's relative advantage, compatibility, complexity, observability and trialability were all positively perceived among users and the participants would share the website with other weathercasters. The key factor discouraging the site from being shared did not involve the site's functionality, but rather participant perceptions that some other weathercaster did not believe climate change was occurring or were not interested in educating their audience about climate.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. Codice articolo 9781249374077
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